Two steps. One sharper mind — BrightMind chew + Brain Fuel oil

Your Plan

The Complete System

4.9(19,178 reviews)

100% Human-Grade Ingredients

BrightMind chew + Brain Fuel oil, used together daily.

The best time to start is before you notice a change.

$59per unit / month$73
  • Science-backed ingredients
  • Human-grade & clean
  • Veterinarian formulated
4.9(19,178 reviews)
Formulated by Dr. Priya Menon, DVM
  • Made in USA
  • NASC Preferred
  • Batch-Level COA

Choose your dog's size

Doses scale by weight band. Pick the tier that matches your dog.

Why Two Products

One chew can’t carry everything.

A soft chew holds roughly 500 mg–1 g of active ingredient before palatability breaks down, so clinical doses of omega-3 and MCT simply don’t fit. Most brands hide that behind a proprietary blend. We split the formula across two products — the chew for the habit and the small-mass actives, the oil for everything a chew can’t carry.

Curly-coated dog on the kitchen counter beside a BrightMind pouch and a bowl of chews in morning light
  1. 01
    Morning

    BrightMind chew with breakfast.

  2. 02
    Evening

    One pump of Brain Fuel over dinner.

  3. 03
    Repeat

    Consistency over 30–90 days.

Feature
Truth Cognitive System
Buying Separately
  • DHA / EPA support
    Included
    Separate fish oil supplement
  • MCT support
    Included
    Separate MCT oil
  • Phosphatidylserine + antioxidant blend
    Included
    Separate cognitive chew
  • Full dose disclosure
    Included
    Rare in category
  • Batch-level COA lookup
    Included
    Rare in category
  • Total
    $59/month · 1 system
    3–4 separate products · typically $70–$100+/month

Formulation Transparency

Every dose, disclosed. No exceptions.

Most brands hide behind "proprietary blends." Here's exactly what's in every serving, and why.

Active
Dose
Detail
  • Phosphatidylserine
    100 mg
    Why: Membrane support; core active in leading cognitive blends.
    ModerateTrial-supported
  • Vitamin E
    15 IU
    Why: Antioxidant.
    Moderate
  • Alpha-Lipoic Acid
    10 mg
    Why: Antioxidant / glutathione support.
    Moderate
  • L-Carnitine
    50 mg
    Why: Mitochondrial support.
    Moderate
  • CoQ10
    10 mg
    Why: Cellular energy support.
    Moderate
  • Ginkgo Biloba Extract
    40 mg
    Why: Cerebral blood flow support.
    LowerSmall trials only — labeled honestly
Per chew, referenced to a 25 kg (55 lb) dog. Doses scale by weight band.

Evidence ratings reflect current canine-specific research, reviewed and rated by our formulating team — not marketing language. Where evidence is thinner, we say so.

Trust & Credentials

Formulated by Dr. Priya Menon, DVM

Every formula in the Truth system is developed and approved by Dr. Priya Menon — a practicing veterinarian focused on brain health in companion animals, from early prevention through cognitive health.

Dr. Priya Menon, DVM — veterinary formulator for Truth Cats & Dogs
Dr. Priya Menon, DVM
Veterinary Formulator · Brain Health
"Every formula carries my name because I stand behind the dose, the sourcing, and the evidence behind it. If an ingredient can't earn its place, it doesn't make the cut."

Made in the USA

Manufactured under cGMP standards, with every batch third-party tested regardless of facility.

NASC Preferred Supplier

Formulated and quality-checked to NASC preferred-supplier standards.

Batch-Level COA

Every lot is third-party tested and searchable by lot number.

Vet-Formulated

Developed and signed off by Dr. Priya Menon, DVM.

From Pet Parents

Real reviews. Never fabricated.

Hannah and Kuna with Brain Fuel — Border Collie mix, age 4.
Nikki and Theodore with the Truth Cats & Dogs system — Labrador, age 13.
Maddy and Cashew with BrightMind chews — Golden Retriever, age 11.

Customer Reviews

4.9
19,178 reviews

Verified buyers of The Complete System

CA
Courtney A.
Verified Buyer
6 days ago

He found the back door again

Our golden started pacing at night and getting stuck in corners around his eleventh birthday. Six weeks in he's settled at bedtime and he found the back door on his own again. Small thing, but it made me cry.

Golden retriever standing on a rug in a bright entryway
22 found this helpful
TF
Tina F.
Verified Buyer
10 days ago

Sharper on our walks

I wanted to get ahead of it rather than wait. He's noticeably more alert on our morning walks and actually responds the first time I call him.

Cream doodle resting paws on a boat seat at sunset
14 found this helpful
JL
Jamie L.
Verified Buyer
20 days ago

Love that I can see the COA

The batch testing is what sold me. I looked up our lot number and read the actual report before the first use. No other brand let me do that.

Apricot doodle and cavalier king charles spaniel sitting together
18 found this helpful

Questions

Straight answers, no marketing.