BEST SELLER
100% Human-Grade Ingredients
The daily cognitive chew — dosed for what a chew can carry at real clinical levels.
The best time to start is before you notice a change.
Doses scale by weight band. Pick the tier that matches your dog.
What It Supports
We describe how each ingredient is generally used — not percentages, not “clinically proven” language, not guaranteed timeframes.
BrightMind — daily support for calm, focused minds.
Ingredients selected to support the cellular and structural building blocks of memory — foundational support that matters at any adult life stage, not just once decline is visible. We describe what the ingredients do — we don't promise timelines or outcomes.
Formulated around mitochondrial and antioxidant support commonly used to help maintain day-to-day engagement — support that's just as relevant in a busy 4-year-old as it is later in life.
Cognitive support builds gradually. No overnight-results promise, ever. BrightMind is a daily foundation for long-term brain health.
Why a Chew
A soft chew has room for maybe 500 mg–1 g of actual active ingredient before palatability breaks down. BrightMind is intentionally dosed for what a chew CAN carry well — the small-mass actives that belong in a daily habit-forming format.
For the high-mass actives (omega-3s, MCT oil) that no chew can hold at a real clinical dose, we make Brain Fuel — the companion oil. Used together, they form our Complete System.
What lives in a chew
What belongs in the oil
Every Dose, Disclosed
No proprietary blends. Amounts below are per chew, referenced to a 25 kg (55 lb) dog — doses scale by weight band.
Cellular Energy & Antioxidant Support
Cellular energy support.
Antioxidant / glutathione support.
Antioxidant.
Mitochondrial support.
Membrane & Cognitive Structure
Membrane support; core active in leading cognitive blends.
Circulation Support
Cerebral blood flow support.
Trust & Credentials
Every formula in the Truth system is developed and approved by Dr. Priya Menon — a practicing veterinarian focused on brain health in companion animals, from early prevention through cognitive health.
"Every formula carries my name because I stand behind the dose, the sourcing, and the evidence behind it. If an ingredient can't earn its place, it doesn't make the cut."
Manufactured under cGMP standards, with every batch third-party tested regardless of facility.
Formulated and quality-checked to NASC preferred-supplier standards.
Every lot is third-party tested and searchable by lot number.
Developed and signed off by Dr. Priya Menon, DVM.
From Pet Parents
Verified buyers of BrightMind™
Our golden started pacing at night and getting stuck in corners around his eleventh birthday. Six weeks in he's settled at bedtime and he found the back door on his own again. Small thing, but it made me cry.
I wanted to get ahead of it rather than wait. He's noticeably more alert on our morning walks and actually responds the first time I call him.
The batch testing is what sold me. I looked up our lot number and read the actual report before the first use. No other brand let me do that.
Questions
