Your Plan
100% Human-Grade Ingredients
The daily omega-3 + MCT oil — high-mass actives no chew can carry.
The best time to start is before you notice a change.
Doses scale by weight band. Pick the tier that matches your dog.
What It Supports
We describe how each ingredient is generally used — not percentages, not “clinically proven” language, not guaranteed timeframes.
Brain Fuel — one pump of pure focus fuel.
DHA + EPA are the omega-3s most referenced in brain-health research for structural membrane support. We dose them at the levels a chew simply can't hold.
MCT oil provides ketone precursors that can act as an alternative fuel source for healthy brains — another mechanism commonly explored in cognitive support.
A meaningful omega-3 dose often comes with visible coat quality and skin comfort benefits — a nice side effect of doing the dose honestly.
Why an Oil
A soft chew has room for maybe 500 mg–1 g of active ingredient before palatability breaks down. Omega-3s and MCT oil are high-volume actives — you'd need a fist-sized chew to deliver a real dose. Brain Fuel is the liquid format that makes those doses practical.
For the small-mass actives (phosphatidylserine, antioxidants, ginkgo) that fit better in a daily chew, we make BrightMind — the companion chew. Used together, they form our Complete System.
What lives in the oil
What belongs in a chew
Every Dose, Disclosed
No proprietary blends. One pump = 4 mL. Doses are referenced to a daily serving for a 25 kg (55 lb) dog and scale by weight band.
Structural Omega-3s
Structural brain-membrane support; core actives in cognitive health research.
Alternative Brain Fuel
Ketone-precursor fat used as an alternative brain fuel source.
Stability & Quality
Antioxidant to protect the oil from oxidation.
Sourced and handled to human-food-grade standards.
Trust & Credentials
Every formula in the Truth system is developed and approved by Dr. Priya Menon — a practicing veterinarian focused on brain health in companion animals, from early prevention through cognitive health.
"Every formula carries my name because I stand behind the dose, the sourcing, and the evidence behind it. If an ingredient can't earn its place, it doesn't make the cut."
Manufactured under cGMP standards, with every batch third-party tested regardless of facility.
Formulated and quality-checked to NASC preferred-supplier standards.
Every lot is third-party tested and searchable by lot number.
Developed and signed off by Dr. Priya Menon, DVM.
From Pet Parents
Our golden started pacing at night and getting stuck in corners around his eleventh birthday. Six weeks in he's settled at bedtime and he found the back door on his own again. Small thing, but it made me cry.
I wanted to get ahead of it rather than wait. He's noticeably more alert on our morning walks and actually responds the first time I call him.
The batch testing is what sold me. I looked up our lot number and read the actual report before the first use. No other brand let me do that.
Verified buyers of Brain Fuel™
Our golden started pacing at night and getting stuck in corners around his eleventh birthday. Six weeks in he's settled at bedtime and he found the back door on his own again. Small thing, but it made me cry.
I wanted to get ahead of it rather than wait. He's noticeably more alert on our morning walks and actually responds the first time I call him.
The batch testing is what sold me. I looked up our lot number and read the actual report before the first use. No other brand let me do that.
Questions
