Every extra
moment matters.
Advanced brain support for dogs showing early signs of cognitive aging — so they can stay present, connected, and by your side longer.
- Advanced Brain Support
- For Cognitive Aging
- Human-Grade Ingredients
- Science-Backed Formula
The System
Two products. One complete daily dose.
The chew builds the habit. The oil delivers the actives no chew can carry at real clinical doses. Used together, daily.
Daily Chew
BrightMind™
Advanced Brain Longevity Chews
The daily anchor. Palatable, habit-forming, dosed for what a chew can carry at real clinical levels.
$33/month
or $39 one-time
Complete System
The Complete System
BrightMind + Brain Fuel, used together daily
Both products, dosed for a complete daily cognitive routine — the chew for habit, the oil for the high-mass actives no chew can carry.
$59/month
or $73 one-time
Daily Oil
Brain Fuel™
Daily Brain Oil
The topper. Delivers the high-mass actives — omega-3s, MCT oil — no chew can hold at a real dose.
$29/month
or $34 one-time
The Setup
Most brain supplements are one ingredient wearing a system's promise.
Across the pet supplement industry, most "cognitive support" products are a single ingredient — fish oil alone, or ginkgo alone — with no disclosed dose and no proof it works in the finished product. We built something different.
brands industry-wide publish a real finished-formula clinical trial.
senior dogs show signs of cognitive decline by age 11.
system: one for daily habit, one for the doses a chew physically can't hold.
Formulation Transparency
Every dose, disclosed. No exceptions.
Most brands hide behind "proprietary blends." Here's exactly what's in every serving, and why.
- Phosphatidylserine100 mgWhy: Membrane support; core active in leading cognitive blends.ModerateTrial-supportedModerateTrial-supported
- Vitamin E15 IUWhy: Antioxidant.ModerateModerate
- Alpha-Lipoic Acid10 mgWhy: Antioxidant / glutathione support.ModerateModerate
- L-Carnitine50 mgWhy: Mitochondrial support.ModerateModerate
- CoQ1010 mgWhy: Cellular energy support.ModerateModerate
- Ginkgo Biloba Extract40 mgWhy: Cerebral blood flow support.LowerSmall trials only — labeled honestlyLowerSmall trials only — labeled honestly
Evidence ratings reflect current canine-specific research, reviewed and rated by our formulating team — not marketing language. Where evidence is thinner, we say so.
Trust & Credentials
Formulated by Dr. Priya Menon, DVM
Every formula in the Truth system is developed and approved by Dr. Priya Menon — a practicing veterinarian focused on cognitive aging in companion animals. No blends are finalized without her sign-off on dose, sourcing, and evidence.
"I won't put my name on a formula I can't defend down to the milligram. Every ingredient in this system earns its place — or it doesn't ship."
cGMP facilities. Confirm manufacturing location before shipping.
Formulated and quality-checked to NASC preferred-supplier standards.
Every lot is third-party tested and searchable by lot number.
Developed and signed off by Dr. Priya Menon, DVM.
Verify Your Batch
Don't take our word for it. Check the lab results yourself.
Every batch is third-party tested for purity and potency. Enter your product's lot number — printed on the bottom of your pouch or bottle — to view the exact Certificate of Analysis for what you're feeding your dog.
Demo lot numbers for this test site: BM-2607A · BF-2606C
Why Two Parts
Why not just one chew?
A soft chew has room for maybe 500 mg–1 g of actual active ingredient before palatability breaks down. Some of what actually works — like a clinical dose of fish oil or MCT oil — simply can't fit.
Most brands solve this by hiding doses inside a "proprietary blend" or quietly dropping the bulky ingredients. We solve it by splitting the formula across two products, each dosed for what it's actually good at.
Small-mass actives: PS, ALA, CoQ10, L-carnitine, ginkgo, vitamin E.
High-mass actives: cold-pressed omega-3 (DHA/EPA), MCT oil.
How It Works
A calm, once-a-day routine.
Consistency is the active ingredient behind every real result. The system is designed to fit into meals you're already making, not another chore.
Add BrightMind to their morning meal
One chew, once daily. Sized to their weight band.
One pump of Brain Fuel over their food
2.5 mL, straight over kibble or wet food. Audible click when dispensed.
Consistency over 30–90 days
Cognitive support builds gradually. No overnight-results promise, ever.
Comparison
One system, not a supplement drawer.
- DHA / EPA supportIncludedSeparate fish oil supplement
- MCT supportIncludedSeparate MCT oil
- Phosphatidylserine + antioxidant blendIncludedSeparate cognitive chew
- Full dose disclosureIncludedRare in category
- Batch-level COA lookupIncludedRare in category
- Total$59/month · 1 system3–4 separate products · typically $70–$100+/month
Choose Your Plan
Ships every 30 days. Cancel anytime.
BrightMind Only
Just the daily chew.
- Free U.S. shipping
- 60-day money-back guarantee
- Cancel or modify anytime
- Batch-level COA on every lot
Brain Fuel Only
Just the daily oil.
- Free U.S. shipping
- 60-day money-back guarantee
- Cancel or modify anytime
- Batch-level COA on every lot
The Complete System
Both, used together daily.
- Free U.S. shipping
- 60-day money-back guarantee
- Cancel or modify anytime
- Batch-level COA on every lot
First box backed by our 60-Day Guarantee. Ships every 30 days. Modify or cancel anytime.
From Pet Parents
Real reviews. Never fabricated.
Our Philosophy
There's never enough time with our pets. Truth exists to make what time you have count — with nothing hidden, and nothing overpromised.
Every extra moment matters.
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