Vets agree - healthier brain leads to healthier dog
Every moment matters.
Science-backed brain support for every stage of your dog's life — from puppyhood to their golden years.
The System
Two products. One complete daily dose.
The chew builds the habit. The oil delivers the actives no chew can carry at real clinical doses. Used together, daily.
Daily Chew
BrightMind™
Advanced Brain Longevity Chews
The daily anchor. Palatable, habit-forming, dosed for what a chew can carry at real clinical levels.
$33/month
or $39 one-time
Complete System
The Complete System
BrightMind + Brain Fuel, used together daily
Both products, dosed for a complete daily cognitive routine — the chew for habit, the oil for the high-mass actives no chew can carry.
$59/month
or $73 one-time
Daily Oil
Brain Fuel™
Daily Brain Oil
The topper. Delivers the high-mass actives — omega-3s, MCT oil — no chew can hold at a real dose.
$29/month
or $34 one-time
The Setup
Most brain supplements are one ingredient wearing a system's promise.
Across the pet supplement industry, most "cognitive support" products are a single ingredient with no disclosed dose — or a "proprietary blend" hiding how little is inside. There's a physical reason for it: a soft chew only holds about 500 mg–1 g of active ingredient before palatability breaks down, so clinical doses of fish oil or MCT simply can't fit. We split the formula across two products instead, each dosed for what it's actually good at.
of doses disclosed per serving — no proprietary blends, industry-wide.
Cognitive health decline can begin years before most owners start watching out for
the jump in mild-to-moderate cognitive decline within just 6 to 12 months once symptoms start. Once it begins it progresses fast. Prevention is the best cure.
system: one for daily habit, one for the doses a chew physically can't hold.
Small-mass actives: PS, ALA, CoQ10, L-carnitine, ginkgo, vitamin E.
High-mass actives: cold-pressed omega-3 (DHA/EPA), MCT oil.
The Daily Routine
- 01
Add BrightMind to their morning meal
One chew, once daily. Sized to their weight band.
- 02
One pump of Brain Fuel over their food
4 mL, straight over kibble or wet food. Audible click when dispensed.
- 03
Consistency over 30–90 days
Cognitive support builds gradually. No overnight-results promise, ever.
- DHA / EPA supportIncludedSeparate fish oil supplement
- MCT supportIncludedSeparate MCT oil
- Phosphatidylserine + antioxidant blendIncludedSeparate cognitive chew
- Full dose disclosureIncludedRare in category
- Batch-level COA lookupIncludedRare in category
- Total$59/month · 1 system3–4 separate products · typically $70–$100+/month
Formulation Transparency
Every dose, disclosed. No exceptions.
Most brands hide behind "proprietary blends." Here's exactly what's in every serving, and why.
- Phosphatidylserine100 mgWhy: Membrane support; core active in leading cognitive blends.ModerateTrial-supportedModerateTrial-supported
- Vitamin E15 IUWhy: Antioxidant.ModerateModerate
- Alpha-Lipoic Acid10 mgWhy: Antioxidant / glutathione support.ModerateModerate
- L-Carnitine50 mgWhy: Mitochondrial support.ModerateModerate
- CoQ1010 mgWhy: Cellular energy support.ModerateModerate
- Ginkgo Biloba Extract40 mgWhy: Cerebral blood flow support.LowerSmall trials only — labeled honestlyLowerSmall trials only — labeled honestly
Evidence ratings reflect current canine-specific research, reviewed and rated by our formulating team — not marketing language. Where evidence is thinner, we say so.
Trust & Credentials
Formulated by Dr. Priya Menon, DVM
Every formula in the Truth system is developed and approved by Dr. Priya Menon — a practicing veterinarian focused on brain health in companion animals, from early prevention through cognitive health. No blends are finalized without her sign-off on dose, sourcing, and evidence.
"Every formula carries my name because I stand behind the dose, the sourcing, and the evidence behind it. If an ingredient can't earn its place, it doesn't make the cut."
Manufactured under cGMP standards, with every batch third-party tested regardless of facility.
Formulated and quality-checked to NASC preferred-supplier standards.
Every lot is third-party tested and searchable by lot number.
Developed and signed off by Dr. Priya Menon, DVM.
Verify Your Batch
Don't take our word for it. Check the lab results yourself.
Every batch is third-party tested for purity and potency. Enter your product's lot number — printed on the bottom of your pouch or bottle — to view the exact Certificate of Analysis for what you're feeding your dog.
From Pet Parents
Real reviews. Never fabricated.
Questions
Straight answers, no marketing.
Their mind shapes every moment you share. Truth exists to help you protect it — before symptoms show up, not after. Nothing hidden. Nothing overpromised.
Every extra moment matters.